AI Insights · Timothy · January 2024
Q4 2023 Performance of Top Dining Apps in Brazil on Android
An overview of the Android market for Dining and Restaurants apps in Brazil during Q4 2023, highlighting the download and active user trends of the top five applications.
As the year 2023 wrapped up, Sensor Tower's data gives us a glimpse into the performance of the top dining and restaurant applications on the Android platform in Brazil for the fourth quarter. Let's delve into the trends that marked the end of the year for these food-related apps.
McDonald's Offers and Delivery experienced a notable rise in downloads during Q4, starting at approximately 100K in the last week of September and peaking at over 230K in the third week of November. Weekly active users followed a similar upward trend, with an increase from 1.9M to a high of 2.8M in mid-November, before settling at just over 2.1M by the year's end.
In contrast, Burger King Brasil showed more consistency in download figures, ranging from around 62K to 71K, with a slight uptick towards the end of December. The app's active users saw a rise from roughly 492K to 659K in mid-November, before a gradual decline to 493K by the final week of December.
Habib's downloads witnessed a relatively steady increase throughout the quarter, starting at about 19K and reaching around 35K by Christmas. Active users peaked at approximately 128K in the last week, up from 111K at the quarter's start.
Starbucks Brasil had a modest quarter in terms of downloads, which fluctuated between 4K and 5K. The app's weekly active users saw minor fluctuations, with a starting point of nearly 32K and closing the year with around 27K.
Lastly, Popeyes Brasil showed the smallest numbers among the top apps, with downloads hovering between 1.5K and 2.1K throughout the quarter. Active users remained below 4K, ending the year with just over 3.3K.
For more detailed insights and data on app performance, Sensor Tower's platform offers an extensive analysis of market trends and user engagement.